SSL Certificates & updated SEO practices are an essential part of today's online business. Having a Secured Site License (SSL Certificate) on your website is a mandatory for trust amongst your users. Not having a SSL will not only lower the security of your website, it will also decrease your search ranking amongst the secured competition.
A Secured Site License SSL truly stands for Secure Sockets Layer establishes an encrypted code preventing unauthorized access to information on a website. Having an SSL on your website conceals your data establishing trust amongst your users. This is especially important when financial information such as credit card numbers, or passwords are submitted over the internet. It has also been nammed a digital certificate.
Once the "handshake" is complete, a green padlock icon and https prefix appear in the visitor’s browser bar to show them they’re safe to share personal details. The green padlock located at the top of the website on your address bar ensures trust within browser security when conducting business online. Besides respecting the people you do business with by protecting their information, the SSL Account increases your online ranking due to website security.
An SSL certificate has three keys (Public Key, Private Key, & Session Key). Anything encrypted with the public key can only be decrypted with the private key, & vice versa. Encrypting and decrypting with private and public key requires heavy processing. Therefore, they are only used during the final step of a browser connection called the "hand shake" creating a symmetric session key with an encrypted code. After the secure connection is made "the handshake", the session key is used to encrypt all transmitted data.
These keys work together to establish an encrypted connection creating a unique code for information protecting all information passing to and from your website scrambling a 2048-bit encryption virtually unbreakable by hackers.
The SSL certificate reveals the following info to a viewes:
Google loves seeing an official SSL certificate attached to a website. Browsers will hold you in higher ranking of key word search results if your competition is lacking one. As mentioned before the SSL provides security for you and others to conduct business online safely when exchanging sensitive information. The phrase "https:// will be a green color front of your website URL. https stands for Hypertext Transfer Protocol Secure. Google and other search browsers respect this and hold it in a higher tier for search results.
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